Brief 26: Ziped

Welcome to brief 26 of The Alphabites Design Challenge.

Below you can find your brief, a few helpful tips, and a small guide to taking your entry to the next level.

Logo design brief

Develop a new logo for Ziped, a taxi service based in London that aims to compete with Uber and other similar services.

Extension task

Develop and mockup your logo for Ziped on the side of a car. Remember to consider how your logo might look different because of the car's colour.

A bite-sized tip

Something to always consider when designing a logo is how you can help keep your design timeless. As years go by, the brand will adapt and grow. For example, in today's brief, we mentioned how Ziped is currently based in London; however, they could easily offer their services elsewhere. Unless you're working with the government, council or a charity, it's best to avoid using flags or references to countries. This allows your designs to feel adaptable if and when a change does happen.

Bonus tasks

  • — Share your design in the feedback channel on the LogoCereal Discord Server to develop your entry further.
  • — Post your design on social media using the #LogoCereal hashtag, and don't forget to tag the LogoCereal account in your post.
  • — Submit your entry to the Live Feed using the members-only submission form.
  • — Enjoy the rest of your day!


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